Mike Sumner is a leading law marketing strategist. In this episode, Mike discusses how to build your brand. He argues that the most important quality a lawyer has is passion. Find out what you’re passionate about and use that to stand out among your peers. Mike explains how social media, TV advertising, and a referral network are all great tools, but when used purposefully, they can highlight what makes you and your practice different. To learn more about Mike Sumner and the Sumner Group, please visit sumnergroup.com